Booked-Out Bridal Photographer

Module 7: Discerning Marketing Tactics

Avoid The Common Pitfalls

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Avoid these tactics often driven by FOMO (Fear of Missing Out):

Workshops: While workshops can provide value, they are often pricey and can keep you out of the market when you could be shooting a real wedding.

Bridal Shows: The internet should be your bridal show - it's more cost-effective and reaches a wider audience.

Print Ads: With no SEO and little to no return on investment (ROI), print ads are generally not the most effective use of your marketing budget.

"Fantasy, Over the Top" Styled Shoots: Creative shoots should be relevant to your target bride. Over-the-top shoots may not accurately represent the weddings your typical client will have.

Free Wedding Photography for "Exposure": It's important to value your work. Offering free services often leads to a diminished perception of your work's worth.

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