Booked-Out Bridal Photographer
Booked-Out Bridal Photographer
Module 7: Discerning Marketing Tactics

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Avoid The Common Pitfalls

Avoid these tactics often driven by FOMO (Fear of Missing Out):
Workshops: While workshops can provide value, they are often pricey and can keep you out of the market when you could be shooting a real wedding.
Bridal Shows: The internet should be your bridal show - it's more cost-effective and reaches a wider audience.
Print Ads: With no SEO and little to no return on investment (ROI), print ads are generally not the most effective use of your marketing budget.
"Fantasy, Over the Top" Styled Shoots: Creative shoots should be relevant to your target bride. Over-the-top shoots may not accurately represent the weddings your typical client will have.
Free Wedding Photography for "Exposure": It's important to value your work. Offering free services often leads to a diminished perception of your work's worth.
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