Booked-Out Bridal Photographer
Booked-Out Bridal Photographer
Module 10: Sales Tactics for Wedding Photography

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Your Turn


Action Items

Develop a Structured Selling Process:
Define a step-by-step approach for handling sales inquiries, consultations, and bookings.
Use the provided templates (more in the bonus section) or create your own templates and scripts to ensure consistent and professional communication with clients.
Implement systems or tools to streamline the sales process, such as using customer relationship management (CRM) software to track leads and automate tasks.

Structured Selling Process
Step Name
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Telephone Script For Photography Consult Call

[Introduction] Photographer: Hello! This is [your name] from [your business] and I'm thrilled to be speaking with you today. Congratulations on your engagement! [client says thank you] How did the proposal happen?!
[Brief Story] Photographer: That’s amazing! What a romantic/funny/ unique proposal! I'd love to learn a little bit more about you and your partner. Could you please tell me your names and share some details about your weddin and any specific ideas or themes you have in mind?
[Listen and Understand] Photographer: That sounds wonderful. Now, let's discuss your vision for your wedding photos. What are the most important aspects or moments you want to capture? Are there any specific shots or styles that you've been inspired by or particularly drawn to? How do you feel in front of the camera?
[Offer Expertise] Photographer: Based on what you've shared, I believe our photography style would be a great fit for your wedding. We specialize in capturing organic and candid moments and telling a unique story through our images. We also love incorporating artistic and editorial elements, creating stunning and timeless photographs.
[Service and Packages] Photographer: 90% of our couples find that an 8 hour package is the perfect amount of coverage to document their wedding day. We recommend 2 photographers if your wedding is over 50 people, and 3 if it’s 250 or more!
[Engagement Session] Photographer: We find that the engagement session goes a long way in making the couple feel comfortable in front of the camera. By the time the wedding day comes, you will be extremely confident in front of the camera and feel natural in the poses. In addition, this is a great opportunity to get to know me, your photographer as I will be with you most of your wedding day!
[Investment and Booking] Photographer: Regarding pricing, our packages start at [mention the starting price]. Once we finalize the details of your wedding day coverage, I will provide you with a detailed quote. To secure your date, we require a signed contract and $1000 retainer. The remaining balance will be due 30 days before your wedding date.
[Client Questions] Photographer: Do you have any other questions I can answer for you?
[Next Steps] Photographer: Fantastic! I'm excited to be considered as your wedding photographer. For the next steps, I will send you an email with the information we discussed today, along with our contract and booking details. Please take your time to review everything let me know if you have any additional questions!
[Closure] Photographer: Thank you so much. I look forward to the opportunity of working with you . Have a wonderful day, and I'll be in touch soon!

Email Template for Initial Inquiry

Email Template for Initial Inquiry:
Subject: Capturing Your Special Moments - Let's Discuss Your Wedding Photography
Dear [Name],
I hope this email finds you well! Firstly, let me extend my warmest congratulations on your engagement. It's such an exciting time, and I am honored that you've considered me to be a part of your special day.
Your wedding plans sound absolutely amazing, and I'm thrilled to learn that you've chosen [venue] as the backdrop for your celebration. It's a breathtaking location that will undoubtedly provide the perfect setting for capturing your unforgettable moments.
I am pleased to inform you that I am currently available on your requested wedding date, [date]. However, I must mention that my remaining dates for [Fall 2024] are filling up rapidly, which further emphasizes the importance of prompt action.
To ensure that I can provide you with the best possible service and truly understand your vision, I would love to schedule a call with you. This will allow us to discuss your wedding day photography requirements in detail and provide you with a comprehensive understanding of my process and how I can bring your vision to life.
Please find a link to my Calendly schedule below, where you can choose a time slot that works best for you:
[Insert Calendly scheduling link]
I am genuinely excited to hear more about your plans, your unique style, and the unforgettable moments you envision for your wedding day. By engaging in a conversation, we can collaborate to create a truly personalized and extraordinary photographic experience that reflects your love story.
If you have any immediate questions or if there's anything specific you'd like to discuss before our call, please feel free to let me know. I'm here to assist you every step of the way.
Thank you once again for considering my services. I genuinely appreciate the opportunity to be a part of your journey, and I look forward to connecting with you soon.
Warmest regards,
[Your Name] [Your Photography Business] [Contact Information]

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